As we all know Independence day posts are more cherished or loved by people in our country. The reason behind this is we are emotionally connected to our country and our love for our country is genuine. This is the reason why every brand creates an ad campaign or Marketing Campaign that uses this topic.
There are some exceptional social media ad campaigns done through several brands on the occasion of Independence day. In this article, let us have a glimpse at it.
5 Independence Day Campaign On Social Media
Benetton
Benetton – a fashion brand has created several ad campaigns that have reached various people.
It usually makes sure that they add an emotional touch to their advertisements, this makes people feel connected with the brand. On the occasion of Independence day, Benetton created a campaign with the hashtag #UnitedbyFaith.
No one is unaware of the fact the disputes between religions in our country.
They have chosen this sensitive topic and portrayed an amazing message through it about unity.
This ad is about an old man who wakes up early in the morning to deliver a can of milk to a nearby temple, at the end, it is disclosed that even after being of some other religion he follows his heart and respects the emotions toward this country.
This amazing video that was based on the True story of Mr. Nooral Hasan got 3.8 million views on Facebook.
Vivo
Day by day there is a hike in the cases of harassment and other problems usually suffered by women in our country.
Let it be a small kid or some old woman who feels unsafe while roaming on roads at night.
Vivo came up with an ad campaign against all these issues, where the message was, to make women feel secure even at night on empty roads.
In this ad, a woman is driving her car and all of a sudden her car faces some internal issues due to which it halts in the middle of nowhere.
Along with that, her phone battery drains and she is not able to make the call. She asks for help from a Dhaba that was located on the opposite side.
But there she feels insecure looking at the group of guys and runs away back to her car.
Few guys follow her and she feels as if they are having some wrong intentions in their minds.
Later she understands that they were trying to help her by giving her their phone.
Until now this ad campaign got 3,669,695 views on youtube and great engagement on social media platforms.
ID
ID is a food brand that serves a variety of packaged food worldwide. They have come up with several social campaigns with a strong message on sensitive topics in our nation.
This social media ad campaign made a huge impact on the people using Facebook, the views of this ad were above 3.2 billion.
At the beginning of this ad, you will find a kid coming out of his school and enjoying his way home by playing football, eating Prashad & helping others. Once he reaches home he keeps his bag on the bed and a report card pops out of his bag.
The report card says, he earned amazing grades in all the subjects along with a note saying due to delays in paying fees. He will have to stop coming to school from the very next day.
Later the camera pans to his father’s photo hanging on the wall with some garland. The father is supposed to be a martyr and this gives us a message that a martyr’s family has not only lost a family member, but it loses several things due to a lack of financial help.
After this campaign, the Directorate of Indian Army Veterans (DIAV) and ID have joined hands to take this initiative forward.
Cadbury
Cadbury an international brand, known worldwide for its best advertising campaigns that just win the hearts of millions.
Came up with an ad campaign in the year 1997 with a unique concept and ideation that has stolen the hearts of thousands.
The ad starts with a college campus that is ready to hoist the flag on the occasion of independence day.
But unfortunately, the flags get stuck in between and the girls around make up their minds to remove the stuck flag.
For this, they start creating a human pyramid and reach the level of the flag.
This ad gives us a message of humanity, equality, and togetherness.
The ad campaign gave us a nostalgic glimpse of Independence day.
Mountain Dew
Mountain dew has an amazing slogan that says “Darr ke jeet hai” and keeping this in mind Mountain Dew created an anthem with Sukhwinder Singh to motivate the people in India who were suffering from the pandemic of Corona Virus in the year 2020.
The song is sung by Sukhwinder Singh with a glimpse of videos where India has conquered several things and it will surely get rid of this Covid as well.
This Ad campaign received 42,709,675 views on Youtube just in a few months.
These ad campaigns are just a few among the 1000s of Digital Advertising campaigns that were posted on Independence day.
And if you want to build your brand the way it is built. All you need is creative ideas and a good digital marketing agency.
