Brands are all set to rank themselves on Social mediums for which Digital marketing campaign plays an important role. You can see several campaigns of several brands daily, but there are some brands and some campaigns that have just proven that creativity can make you stand out from the crowd. Digital Marketing has its own benefit compared to traditional marketing, you can keep a track of each and every spent penny.
Here in this article let us have a glimpse of some Marketing Campaigns made by some of the well-known brands.
Top 5 Marketing Campaign in India
We must be aware of so many brand campaigns which have made a way out of nowhere, here below, we have mentioned 5 top marketing campaigns in India.
- Vicks
When we think about Vicks, there are some words that directly come to our mind such as Care, comfort, relief. This is how they have maintained their brand value, and keeping this in mind Vicks came up with a campaign that will surely bring tears to your eyes.
A true story of Gauri a transgender lady, who was thrown out of her own house at the age of 18. As we all know accepting alternative sexualities is not so much appreciated in our nation, but Vicks came up with a real-life story of Gauri that touched several hearts. The way she struggled in her life to prove herself, even after facing so many problems she nurtured a kid who never belonged to her, everything was explained in limited words in this campaign.
This campaign was uploaded on Youtube in March 2017 and till now it has reached over 10,656,702 people.
- HP (Hewlett Packard)
HP is one of the trending brands for its electronic accessories, and is also well known for its marketing campaigns.
On the occasion of Diwali, HP created a campaign where they highlighted the problems faced by street vendors. The campaign’s name was “Umeed ka Diya”, which gave an amazing message about enlightening the houses of vendors during the festivals.
The basic message that came out from this Ad campaign was to Go local and help the local vendors and buy stuff from them too because you are the only source for their earnings.
This marketing campaign got above 66 lakh views on Facebook.
- TATA Tea
TATA tea has a great slogan, that says “Jaago Re” which means wake up. Looking after the social issues happening around Tata tea always shares a great message to make people aware of social issues.
This ad campaign was done during the election period, people usually consider election day as a holiday. And people need to understand the importance of this leave.
As per the analysis, it is understood that only 40% to 50% of people come for voting, and the rest celebrate the day as a holiday. This campaign made a great impact on the viewers.
- Star Plus
Start Plus a family-oriented channel is well known for its daily soaps, which are loved by a huge audience. As we all know Star Plus has a great audience who watch their shows daily, Star Plus came up with a new look which also had a good slogan “Star Plus Nayi Soch”.
Where people maintain the legacy of running a company with their son’s name, Star Plus gave a message through their campaign of equality between sons and daughters. The reach of this campaign ad is 7,836,280.
- Reebok
Reebok created a marketing campaign starring Kangana Ranaut where they want people to forget the term “ Girls don’t fight”. Basically, this ad campaign is to spread awareness for the increasing cases of women’s harassment in our country. Victims are targeted because people think girls do not find them, but people need to understand that can women can fight and face such situations.
These marketing campaigns have created a great impact on a huge audience, due to these ads people have started accepting the social facts along they have been familiar with the brand as well. These ads are useful for promotions as well as spreading some social awareness by which people will feel connected to the brand.
