As per a recent analysis, social media has turned out to be the best possible way for realtors to get connected to their potential buyers and grow globally. There was a time when people use to flip newspapers and run around to search for their clients.
But nowadays Social Media has made everything easy, especially for real estate.
Realtors better understand the importance of Social Media for their business.
It is said that 77% of realtors are using Social Media.
Yet there are some people to understand things about Social Media and the process used to grow your business.
So here in this article, let us get some tips to increase your Real Estate business with the help of Social Media Marketing.
5 Tips to Step-Up Your Real Estate Social Media Marketing in 2021
Tip 1 – Basics
First, you need to have a business page on Facebook. A page that includes all your business-related details. This is more about professional posting compared to your personal Facebook page.
Here you can analyze your page in detail, what is happening, how is your growth, and what your page and post reach everything will be under one roof.
Here you can post some compelling content or videos exploring your properties, your projects, and many more.
As per the Facebook Algorithm, the post that counts good engagement is considered to be the most appealing one.
Creating an appealing post will make your clients comment on them, if you are new on Facebook then you can create content and awareness posts, these kinds of posts are more likely to interact.
It didn’t take long for us to get used to Instagram. Instagram is one of the best online platforms for Real Estate holders. Creating a captivating image with appealing content can just boost your leads up.
On Instagram, you can post a normal picture or a series that will help to make your profile look amazing.
LinkedIn will not only help you to find clients but also help you to reach a large audience.
Here you just have to create your profile, write your bio and mention your business. Keep posting about your property and get leads within a minimum period.
Tip 2 – Choose your social media platforms wisely
Day by day social media is changing constantly at a fast pace. A number of websites are introduced on a daily basis.
But when it comes to doing your business you need to be a bit choosy.
It’s not necessary that you have to start your business on every single platform.
You need to first understand where you will find your target audience there itself, you have to create your posts.
What you could do?
There are tons of platforms where we can initiate Social Media Marketing, but that won’t really help a lot.
Start your journey with proven social media networks such as Facebook, Linked In, and Instagram.
For example, buying and selling properties are majorly done by 30 above individuals, if you choose such social media platforms that are majorly used by youngsters then it won’t work.
If you are selling commercial real estate try to connect with successful people on Linked In.
Tip 3 – Consistent posting
Just opening a business page won’t work, you have to make creatives, infographics, or related content and post them on a regular basis. Every social media platform has its own algorithms and criteria.
Having a depth knowledge about it will help you to engage a huge amount of the target audience.
Consistent posting means daily 1 or 2 posts should be uploaded. Make sure the posted content is adding value to your viewers.
Tip 4 – Create High-Quality Content
Due to saturation in Real Estate, it is necessary to stand out in presenting your content on Social Media Platforms.
You need to upload content that maintains your brand value and also improves your credibility.
What all your content should include?
- Share your brand story.
- Make people understand, that how your business works.
- Share customer’s feedback about the challenges they have usually faced.
- Share your property details and make sure you answer all your viewer’s queries.
- Create personalized content.
- Viewers usually love questionnaires, so create your posts based on the same.
- Include video content, blogs, tips & tricks, etc in your content.
Tip 5 – Focus on New Leads and also on existing buyers.
When you are initiating your business in social media marketing, make sure you put your efforts equally into existing and new clients. Just focusing on new clients and neglecting your existing ones will not help you to grow your business.
You also need to focus on new leads and also solve issues faced by existing clients. This will help to create goodwill for your brand.
