You must not be aware that, as of 2020 there are more than 3.96 billion active users on social media. To be honest, that’s a massive amount!
So now you know that there is a vast network at your fingertips and it will be the biggest mistake if you don’t dive into social media marketing at this moment.
We all have faced several financial or working crises in the year 2020, but if you want your business to grow in 2021 you should follow the strategies mentioned below in this article.
Before that let us check out some facts for the same.
Facts and figures of Social Media
- The count of daily active stories on Instagram, Whatsapp, and Facebook is around 500 million.
- 3.12 billion is the number of users who are using mobile messaging applications.
- It is also believed that out of 10 people 3 are the one who uses Social Media platforms to interact with companies.
Social Media strategies to follow in 2021
As per the research above 47% of the world have spent their time surfing on the internet, the ages of this group are from 16 yrs to 60 and above. This internet surfing was not only just random surfing, they tried to visit several e-commerce websites.
Day by day it is being obvious that social media will be one of the crucial sources of Marketing. So let us check what will be the strategies for Social media to follow in the year 2021.
- Plan out your content
For creating a special social media approach, you should automate your content. Automation of content will help you to save enough of your time. But before automating your content, you need to plan your content. Planning content means you have to set all the postings before the time, what should be posted when at what time, and on which day everything should be decided earlier.
So how to do this?
- Create a monthly calendar that will include all the events and days on which you have to post.
- Think about the post, and don’t forget about creativity. On the day you are feeling creative just think about the post and create a rough idea about it.
- One by one start creating content for it.
- Seasonal strategies
You can start with some seasonal schemes, this will be helpful to grab the attention of your customers. This includes seasonal discounts, offers, giving a seasonal look for your brand pages, some prizes or some contest, etc.
- Scrutinize the competition
It may seem like a no-brainer but simply by monitoring your competition, you can get valuable data about their tactics, campaigns, audience interaction levels, and more. If you aren’t sure who your competitors are then a simple Google search always does the trick. Search for your most valuable keywords, phrases, general industry terms, and hashtags.
- Drop a Platform
It’s not necessary to create your page on every social media platform. It is possible that some of the social media pages won’t work as expected, you might see some drops in the insights. So it’s better not to concentrate on that medium and keep your focus on the one that works well.
- Create some engaging content
By now, you should know what type of content you should be created to engage your audience, stand out from the competition, and drive results. Great! But there are a few things that you need to understand before you start:
- Content performs differently on various platforms. For example, articles on one platform may perform well and on another platform, videos will work better. This will help you to understand where and what you should post.
- Your content must be consistent with your branding. While you should take advantage of the unique characteristics each platform presents, your content’s voice, and the way you present your content, must always be consistent and in-line with your brand messaging, voice, personality, language, and anything else that defines your brand. Your voice could be more serious, fun, formal, or whatever you’d like. Just make sure it suits your audience and buyer personas, and your own branding.
- For actual content, it is better to follow the 80-20% rule. This means 80% of your posts should be informative and educational and the remaining 20% should focus on branding. These days audience easily falls down the rabbit hole of scrolling. What you have to do is, make your post so attractive that it will grab their attention on your post. Whatever happens, you need to make sure that it’s always aligned with your company. Within the 80%, it’s very important that you also curate informative third-party content. This is a great way to show that you value a variety of perspectives, gain extra mentions from other social media platforms as well as provide your audience with a mix of topics that they will like to read.
- Work on time
Most of the popular social media holders post at a particular time. The reason behind posting at a specific time is to get a maximum impact on the post. This is because a huge number of active users are available at that particular time. By mapping out your content, you’ll be able to plan for big conventions, sales events, and fun calendar dates, which will help showcase your company’s efforts and culture.
When it comes to the actual posting, you might find the most optimal times to post and this is the time when your audience is active. From analytics found in social media management tools or the actual platform you’re posting on, you can find these metrics and then schedule accordingly. This will help to get your post maximum reach and good engagement.
Social media is considered to be one of the important mediums which can be utilized to promote your business. In the year 2020, there has been a drastic rise in the number of users of social media, people spend their maximum time on social media therefore your brand can be promoted here easily. Make sure you understand the tactics of social media to grow your business rapidly.
