Who doesn’t want to see their website ranking on the first page? But most of the time this doesn’t happen and you have to end up quitting your plans.
The most important thing required for upgrading your ranks on SEO is having a better knowledge of keywords. Keywords will not only recover your rankings but also help to avoid the bounce rate.
Knowing the keywords that truly work and drive results has been a central factor of why SEO is a power to deal with. Be that as it may, without it doesn’t generally suggest the destruction of SEO as a promoting practice.
Positioning for keywords in organic search is a repeatable cycle. You won’t get the outcomes you need 100% of the time, particularly in case you’re another site attempting to rank for a keyword, however on the off chance that you pay attention to content marketing and SEO, you can begin to get things going.
So what can be the easy way to rank competitive keywords. So here in this article Let’s consider some of the effective ways to push a competitive keyword into the first page of Google organic results.
Easy way to rank for competitive keywords
- Competitive Keywords Analysis
Keywords selection is one of the important procedures, for that you need to look after the keywords Search volume and competition as well. This helps the marketers to understand the demand. Usually targeting the keywords with a high search volume is a great idea, but this also brings a rise in the competition. So before using a particular keyword you need to know the level of competition. So while searching for a keyword you have to choose such keyword which has a higher amount or a decent amount of search and a lower amount of competition.
- Look for related search
When you are searching for a keyword you always need to check the related keywords or topics related to it. Integrating some valuable keywords and variations of these keywords into your content is a smarter way to get ahead of the queue.
One of the quickest channels to find related searches is through the Google search engine.
To do this, simply enter and search for a keyword, scroll down, and you’ll find related searches.
- Competitive Landscape Analysis
First, you have to choose the keywords that you want to target, later competitive analysis should be done to see what ranking or competitive websites are doing. By analyzing your competitors and their domains you can figure out some common things in your content. Common elements to analyze when doing a competitor analysis are title tags, meta descriptions, H1 heading tags, common keywords used, page authority/external links pointing to the page, content length, page speed, and internal links pointing to the target page.
Running a competitive analysis on the search engine results pages (SERPs) for a keyword will allow you to understand what elements are important to rank your piece of content. The analysis also helps when you are setting expectations with key stakeholders about the timing on when the piece of content might start ranking/performing to expectations.
- Create lots of content
Once you are aware of the competitive keywords and you know which to use, you can start making lots and lots of content using that words. I want to avoid saying go create great content because most people don’t fully understand what great content is. Instead, focus on creating content that you are proud of and what you think your audience will enjoy. Each piece of content should serve a purpose to solve problems that your audience is experiencing. Once you publish your 10x content, make sure you slot time to come back and review how it is performing in search. Use a tool like Google Search Console to see what search queries the page is getting impressions for to either optimize or rewrite the content to get even more visibility.
- Promotion and External Backlinks
SEO is not a promotion tactic. Publishing content and hoping that it ranks is not a viable strategy for marketing anymore. Instead, the content needs to have some level of promotion, which could include paid/social ads, social promotion, and getting external backlinks to the page. Each channel is an important part of gaining exposure for your piece of content. Generally, a small paid campaign can help you analyze how the content is performing with your selected audience sample. From the paid campaign, you can gain valuable insights into whether the piece of content is engaging to users.
Positioning higher on Google isn’t advanced science. In any case, doing such for certain keywords is more testing than others. That is the reason it bodes well to pursue rankings for uncompetitive keywords for which you effectively rank on the main page.
